As a writer, a blog can help you improve visibility and attract potential clients. However, you can also generate income from your blog through various means. In this article, we’ll discuss how you can monetize your blog as a writer through ads and sponsored posts.
Continue reading to learn how to make money from your blog.
Displaying Adverts on Your Blog
Advertising on your blog is the simplest and most common means of generating revenue for a blogger. When you display an ad on your site, you earn for each click, conversion, or impression from visitors.
You can place adverts on your website by engaging in a partnership deal with companies that can link you with advertisers to host their ads. There are different advertising companies or networks you can partner with to host ads. These networks offer different pay rates and may have different requirements that qualify you for partnership.
Advertising networks determine what ads your readers see and popular networks such as Google AdSense ensure that your audience gets to view contextual ads. Alternatives to Google AdSense include Infolinks, Monumetric, and AdThrive. To generate revenue, some of these networks may require that you have a good number of standard posts and reasonable traffic on your blog.
Affiliate marketing is another advertising option with which you can earn passive income. Upon registration as an affiliate marketer, you’ll be issued a unique referral link for the promotion of a specific product on your blog. You’ll get a commission for any sale made or action taken through your affiliate link. However, the percentage of the commission you receive per product may differ depending on the affiliate program involved.
Offering Sponsored Posts
Creating sponsored posts on your blog is another strategic means of monetizing your blog. Many brands are eager to grow their customer base, hence, you can take advantage of this ever-increasing demand to make extra cash for yourself. This is our typical style of generating revenue for our website.
A sponsored post is a form of advertisement. It is a kind of content created by a blog and published on their website to promote a brand, product, or service. Sponsored posts are usually funded by the brand or business involved and are identified as ‘ads’ or ‘sponsored’ to differentiate them from unpaid posts.
However, you’ll need to gain partnership with brands or businesses before you can start making money through sponsored posts. The first step to take is to look out for industries that shares similar niche with you and caters to the needs of your target audience. Afterwards, present your proposals to these companies and ensure that your content are of high-quality and would benefit both you and your target brand.
Effective Strategies for Monetizing Your Writer’s Blog
Below are a few guidelines to successfully monetize your blog with ads and sponsored posts.
- Ensure you create quality contents that meets editorial standard.
- Build diverse income streams to reduce over dependence on a single source and have a backup plan in case of fluctuations.
- Endeavour to continuously analyze the performance rate of your ads and sponsored posts and optimize your strategy.
- Disclose sponsored posts explicitly to maintain your credibility and trust from your readers.
Conclusion
Generating revenue through ads and sponsored posts on your blog requires an informed strategy. Building a loyal audience, selecting the best advertising network, and creating unique sponsored posts are great steps in the right direction. Nevertheless, you must ensure to strictly adhere to the rules and regulations of your country regarding disclosure of sponsored contents.